The 2024 EXEED Global User Summit was held from October 17 to October 21 in Wuhu, China, celebrating the high-end automotive brand EXEED’s commitment to user-centered values. Centered around the theme “For Us, For Future,” the event featured a series of interactive activities showcasing EXEED’s advanced technological achievements, user ecosystem, future strategies, and commitment to sustainability. EXEED highlighted its “New Luxury, New Energy, New Ecosystem” philosophy, exploring limitless possibilities in future mobility and injecting new momentum into the automotive industry’s transformation.
EXEED Hosts User Experience Events with Global Guests to Showcase Quality and Strength
During this summit, EXEED held a series of product experience and technology showcase events closely related to users, deepening their perception of the brand. These activities effectively highlighted EXEED’s outstanding quality and pioneering spirit, showcasing its vision and commitment as an industry leader. Through these efforts, EXEED is progressively shaping a global brand image centered on users and driven by innovation. EXEED Hosts User Experience Events with Global Guests to Showcase Quality and Strength During this summit, EXEED held a series of product experience and technology showcase events closely related to users, deepening their perception of the brand. These activities effectively highlighted EXEED’s outstanding quality and pioneering spirit, showcasing its vision and commitment as an industry leader. Through these efforts, EXEED is progressively shaping a global brand image centered on users and driven by innovation. EXEED CEO Qin Chao noted, “In the past five years, EXEED has not only gained recognition in international markets but also won the trust of over 200,000 users worldwide. This achievement stems from our ongoing investment in our premium brand positioning and our deep attention to user feedback.” The company aims to create a “People + Vehicle + Life” luxury ecosystem, making EXEED part of a high-end lifestyle. Moving forward, EXEED will embrace new energy development, strive to lead the REEV segment, and deliver premium mobility solutions. The company will also deepen cooperation with global KOCs to explore sustainable luxury ecosystem values. Notably, EXEED highlighted its eco-friendly products, such as custom gold-embossed leather goods and bespoke royal fragrances, at the Ecosystem Conference, showcasing the brand's delicate interpretation of a luxurious lifestyle. The top perfumer from Saudi Arabia, Awad Mohammad, who represents EXEED's KOC collaboration ecosystem, created a fragrance named after the “EXEED” brand on-site. Both products were showcased at EXEED's highly anticipated eco-exhibition and garnered significant attention and admiration from many guests. Additionally, other products showcased at the EXEED eco-exhibition were the AIMOGA's first high-fidelity ecological walking robot, Mornine, the second-generation smart robotic dog, Argos, and derivative eco-products from new energy models such as ES BEV, ET REEV, and RX PHEV. The 36th Prime Minister of New Zealand Dame Jenny Shipley interacted warmly with the robot and robotic dog at the eco-exhibition, experiencing EXEED's innovative strength in intelligent technology firsthand. These eco-products, infused with an "exploratory gene," represent EXEED's authentic vision for the future ecosystem and demonstrate the brand's commitment to enhancing users' quality of life. Through ecological innovation and practice, EXEED has established a deep connection with users that transcends the vehicles themselves. This not only enhances the quality of users' lives but also offers new ideas and solutions for the sustainable development of the entire automotive industry. The success of these activities showcases EXEED’s strength and vision as a premium brand, laying a solid foundation for the brand's further development in the global market. EXEED Drives Green Tech and Builds a Sustainable Future with Users On October 20, in the presence of international dignitaries, including the 8th United Nations Secretary-General Ban Ki-moon and Dame Jenny Shipley, Chery Group, EXEED’s parent company, officially signed an agreement with the International Union for Conservation of Nature (IUCN). With an investment of $3.5 million, the “Cherish Nature” Chery X IUCN Global Cooperation Project was launched. Over 2,000 users, partners, and media representatives from 49 countries gathered in Wuhu to participate in a green public cycling event, showing their support for Chery's environmental initiatives. Chery Group Chairman Yin Tongyue emphasized during the event: “A true global enterprise goes beyond international trade and market expansion. It requires a globalized business philosophy, a sense of responsibility, and value contribution. Chery aims to establish itself as a ‘world-class green and intelligent mobility technology company.’” Ban Ki-moon expressed gratitude to Chery Group for its significant and ongoing contributions to public welfare in environmental protection, education, and more. Dame Jenny Shipley highly praised Chery Group for its commitment as a global corporate citizen. She called for more people to join hands with industry leaders like Chery, sharing in the joy of success and opening a new chapter of mutual benefit and win-win achievements. During their visit to Wuhu, the international dignitaries had the opportunity to experience the latest luxury new energy SUV model, the EXEED EXLANTIX ET. They expressed their admiration for its exquisite craftsmanship, comfortable ride, and outstanding new energy technology. This not only showcases EXEED's exceptional performance in the new energy product sector but also reflects its meticulous efforts in the field of environmentally friendly technology. At the “Chery Global User Summit” on October 21, over 1,000 dealers, suppliers, customers, media representatives, and members of international non-profit organizations from around the world gathered to witness Chery’s practices and achievements in green, intelligent, and sustainable development. Zhang Shengshan, Deputy General Manager of Chery Automobile Co., Ltd. International, stated: “Chery’s ESG journey involves all our partners, customers, employees, and especially Chery users; we aim to shape the future together.” Zhang also announced Chery's third initiative—Chery Global ESG Community—following the Green Public Welfare Fund and Water Protection initiatives. This community reflects Chery’s commitment to building a better world with all stakeholders. With the successful conclusion of the 2024 EXEED Global User Summit, EXEED not only showcased its exceptional achievements in user experience, ecological innovation, and corporate responsibility but also strengthened its connection with users, reinforced the brand’s core values, and demonstrated its deep insights and firm commitment to the future of mobility ecosystems. EXEED's journey is far from over. Upholding its philosophy of "New Luxury, New Energy, New Ecosystem," EXEED will continue to partner with global users to explore and shape a sustainable future mobility ecosystem. Amid the wave of smart and new energy technologies, EXEED leads the industry forward with its spirit of innovation and user-centered values, bringing users a greener, smarter, and more luxurious travel experience.
In the automotive industry, many brands tout their "user-centric thinking," but true user-centricity goes beyond a mere slogan. This requires brands to genuinely consider issues from the user's perspective and establish sincere interactions with users, thereby earning their recognition and trust.
At the 2024 EXEED Global User Summit, EXEED invited global users, leading distributors, and industry media to Wuhu to join and experience three signature activities: the “Super Guardian Experience Tour,” the “Ultra-long Endurance Challenge,” and the “Future Mobility Experience Day.” The EXEED RX PHEV, EXEED ELANTIX ES REEV, EXEED ELANTIX ET REEV, and ET BEV models designed for international markets successfully met rigorous tests in range, safety, and intelligence, demonstrating EXEED’s commitment to exceptional product performance.
Since its inception, EXEED has focused on a high-end product strategy and mastery of core technologies. During the event, users also toured the EXEED Intelligent Manufacturing Plant, gaining insight into the brand’s advanced production capabilities and global quality standards. This experience reinforced EXEED’s reputation as a reliable brand.
On October 18, EXEED’s parent company, Chery Group, hosted the Global Innovation Conference under the theme “Technology, Intelligent Drive into the Future.” Chery Group Chairman Yin Tongyue emphasized that innovation is the soul of Chery and a necessity for progress. Through continuous innovation in products and services, Chery elevates the brand, achieving its vision of high-quality, sustainable growth. As Chery's premium brand, EXEED also carries forward this innovative philosophy. Leveraging the group's over 20 years of deep expertise and keen insights into customer needs, EXEED actively incorporates user feedback, striving to create high-quality products that precisely align with market demands. In the wave of intelligent technology, EXEED continually pushes the boundaries of innovation, integrating cutting-edge smart solutions into its products to deliver a richer user experience.
At the 2024 EXEED Global User Summit, discussions and showcases around the brand’s ecosystem emerged as a conference highlight, underscoring EXEED’s advanced understanding of luxury and future-forward approach to brand ecosystem development. 
As Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) factors gain increasing global attention, EXEED demonstrates its leadership and commitment as a premium automotive brand in these areas. EXEED’s ESG strategy not only underscores its dedication to sustainable development but also reflects its firm resolve to actively fulfill social responsibilities worldwide. Through practical initiatives and collaborative projects, EXEED is striving to lead in environmental protection, social contribution, and sound governance, working together with its global users to build a greener, smarter, and more sustainable future. 
