EXEED’s Global Journey: From Exploration to Practice, From Creation to Excellence

With the continuous innovation in the global automotive industry, high-end automotive brand EXEED is about to enter the Algerian market, bringing an unprecedented blend of intelligent technology and luxury experience to local consumers. As the premium brand leading the upward momentum of the Chery Group, EXEED has always adhered to the brand spirit of exploring the unknown and pushing boundaries since its inception. Its goal is to become a global leader in automotive technology and a pioneer in the luxury ecosystem.

The journey of EXEED began in 2012 when Chery Group entered into a deep partnership with global luxury automotive brand Jaguar Land Rover. This marked an important step in Chery's global market strategy and laid a solid foundation for the creation of the EXEED brand.

Building on this foundation, Chery Group teamed up with world-leading suppliers, bringing together the wisdom of global R&D teams to focus on the development of the M3X Mars architecture, which provides a strong technological foundation for EXEED. In 2017, at the Frankfurt Motor Show, the EXEED brand and its first model, the TX, made their debut, showcasing EXEED's unique charm to the world.

EXEED was officially launched in 2018. Since then, EXEED has consistently placed the customer at the center of its brand philosophy. With superb craftsmanship, outstanding performance, and luxurious design, EXEED has created a range of models such as the LX, TXL, VX, and RX, covering various segments of the luxury market. At the same time, EXEED actively expanded its global presence. In 2019, it successfully entered international markets and quickly earned the trust and support of over 200,000 high-end users in regions such as Europe,

EXEED has always maintained a sharp insight into the global market, and its brand journey is filled with exploration and breakthroughs. The brand has actively participated in prestigious industry events, such as the 2023 Geneva Motor Show in Qatar, where the RX model was unveiled and attracted attention from high-profile figures, including the Prime Minister of Qatar and the Prince of Dubai. EXEED also hosted RX test drive events on the F1 racetrack. The largest brand showroom in the Middle East opened during the event, while EXEED participated in and sponsored various international sports events, including the 2024 Dubai Marathon, where the RX served as the lead car and the TXL was used as an official event car. Major global media outlets provided live coverage of the events. These activities not only increased EXEED's brand awareness and influence but also established its image as a high-end luxury brand worldwide.

In 2024, EXEED's brand activities reached new heights. In April, during the Beijing Auto Show, EXEED hosted a global dealer conference, where dealers from around the world gathered to discuss the future of the brand, further strengthening EXEED's position in the global market. In October, EXEED successfully hosted the 2024 International User Ecosystem Conference, inviting numerous international users and opinion leaders to discuss the development trends of the automotive industry and the direction for building a luxury ecosystem. These brand-building efforts have further enhanced EXEED's ecological value, injecting new energy and momentum into its future development.

As EXEED is about to enter Algeria, the brand is poised to face new opportunities and challenges. With its leading position in technology, successful global market experience, and strong brand foundation, EXEED is expected to create a wave of luxury automobiles in the local market. Looking ahead, EXEED will continue to uphold its brand philosophy of "BORN FOR MORE," exploring new frontiers and bringing more diversified and premium mobility experiences to consumers.